What is the watch culture at domestic and abroad?
The world famous watch brands have accumulated for hundreds of years, and the cost of cultivation is also quite expensive. Trademarks frequently appear in world sporting events and major exhibitions. Witness historical events and build relationships with celebrities. You can even see Swiss watches when Apollo landed on the moon. They are willing to adhere to a long-term and effective strategy in brand promotion. Intangible assets are rising year by year.
Another issue involves watch culture. The history of China’s self-produced watches is only a few decades. Before the founding of the People’s Republic of China, imported tables were the dominance of the world, and the culture was foreign. And European watches have been cultivating culture since their birth. They create and wear watches as jewelry. The Chinese have long regarded watches as timepieces, pursuing precision and durability.
In addition to the timing function, Europeans pay more attention to pedigree, style and aesthetic value. There is also a famous watch club to enhance the identity of the wearer. Europeans sell their famous watches in jewelry stores, antique shops and auction houses in the most prosperous areas of big cities. The Chinese sell their watches in stationery stores, department stores or supermarkets. It is difficult to see the shadow of Chinese watches at the annual luxury goods fair. A European person owns multiple watches and wears them in rotation. This is called self-cultivation. The Chinese wear a watch for decades, which is called “benefit”.